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www.wvno.com - Chances are, one of your first cell phones was a Nokia, well the Finnish phone maker once dominated the mobile phone market, but times have changed and now, new owner Microsoft is doing away with the brand for phones.

   
 
 
Microsoft Retires Nokia Branding For Mobile Phones

Story By: Larry Stine

 

 

 
 
 
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Chances are, one of your first cell phones was a Nokia. The Finnish phone maker once dominated the mobile phone market. But times have changed and now, new owner Microsoft is doing away with the brand for phones. The name Nokia stirs fond memories on the streets of London. "It was my first phone, so I kinda liked everything about it," says one person. "The big old chuncky units, like that, and they never broke," said another. It's rigid," said a third person. "It's solid. Good battery." But in this world od dizzying technological change, say goodbye to the old reliables like the Nokia 100 and the 6210, not to mention the famous Nokia Snake. "The snake may be the best," says another person. Microsoft, which purchased Nokia's handset business last year, is retiring the name, saying quote, "Nokia as a brand will not be used for long going forward for smartphones." Soon, all Microsoft phones will be Lumia phones. It's the end of an era for Nokia and for Finland, the birthplace of Nokia. "It's part of the Finnish culture and now it's disappearing," says Toni Toikka, Alekstra CEO. "It's a huge blow, as 90 percent of the people say it is a really, really bad thing." The prime minister of Finland says Microsoft is not the only culprit in the death of the Nokia phone. He said, quote, "I guess one could say that the phone killed Nokia and the IPad killed the Finnish paper industry." The ripple effects will be great. Nokia once accounted for a quarter of Finnish growth and the pain isn't over yet. "The last year alone we lost 7,000 jobs around Nokia, so that's not the whole picture because so many other companies are dependent on Nokia," Toikka says. App developers like Angry Bird maker Rovio are trying to reinvent the Finnish economy, but that will take time. The Finns are far from finished. Nokia still is involved in other businesses, but many are sad to see the phones go. "I know there's a lot of people out there that will miss it," says one Finn.

   
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